iA: Information Architecture

Web design firm iA (or Information Architecture) is using some innovative ways to map out internet activity.

iA's Web Trend Map for 2008 could be used as an important tool to assess the diversity of activities that take place when we go online, sometimes without us realizing.

An excerpt from the iA website:

"The Web Trend Map is a yearly publication by Information Architects, plotting the Internet’s leading names and domains onto the Tokyo Metro map. It organises closely associated websites and names, ensuring that every domain is on an appropriate line. As a result, the map produces a web of associations: some provocative, some curious, others ironically accurate."

Such a trend map could be utilized to investigate where opportunities for collaborative entrepreneurship may lie in the future.

Read more:
iA homepage
About iA
About the iA Web Trend Map project